Our Story
We are a team that believes there are so many cool, clever products and ideas out there that are simply…clever. They help us lead healthier, more fulfilling lives – and what that means for each of us can be very, very different. Which is why, with the launch of our hero product of Miracle Noodles®, we know we will be starting an incredible journey of bringing a wide variety of products to your doorstep that will resonate with pretty much everyone who wants to live healthy yet still enjoy satisfying comfort food centred on noodles and rice! Miracle Noodles® gives us empowers us to put the ‘comfort’ back into our favourite local food without the guilt – life is far too short to spend it feeling bad over what we eat!

Our vision is to develop an eco-system of products and services that fits neatly into the lives of regular Joes like us. Busy multi-taskers who want to live healthy, make smart choices on how we spend money, and most importantly, lead lives that are rich and fulfilling with time and energy to spend on what matters most to us.

We are also dedicated to giving back, and 10% of our profits go to Little Bells Promiseland Children’s Home in Nepal, where children, whose parents can no longer afford to care for, are offered a home and access to an education skills learning so that they can return to their villages and families, and develop their rural community.

Thank you for making us a part of your Clean, Clever, Cool world!

Leela Jesudason
Leela Jesudason
Founder of The Clever Consumer Pte Ltd

Read Our Blog

Easy Miracle Noodle® Recipes That Turn Everyday Comfort Food Into Healthy Food, Effortlessly!

What would it be like if you could continue eating your favorite dishes even when on strict diets where very little carbs…
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Grilled Halibut with Puttanesca Salsa and Parmesan Miracle Noodle®

Prepare and cook this recipe in under 30 minutes!
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Miracle Rice and Quinoa Tabbouleh with Roasted Tomatoes and Eggplant

Classically, tabbouleh is heavy on fresh herbs, light on the grains, and rich with olive oil. This heartier version features rice, quinoa,…
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